Brand & press kit
The QuickKicks brand kit
Everything you need to represent QuickKicks correctly: logo lockups, the color palette, the belt-progression spectrum, and type. Grab the full kit as a PDF, or pull the individual files below.
Color
Speed Orange leads, forest and ink hold the line
One bold accent, a forest-green secondary, and warm neutrals. Spend the orange where it counts.
Speed Orange
#ED4A25
Flame
#F25D37
Ember Light
#FB8862
Ember Deep
#A52C11
Dojo Forest
#1F7E61
Forest Deep
#0F5C46
Ink
#18181B
Off White
#F4F4F5
Typography
Plus Jakarta Sans for voice, Inter for work
A tight, forward display face for hero lines and rank moments; a clean UI face for every screen the school actually runs on.
Display / Plus Jakarta Sans
Built around the belt.
Tight tracking, forward italic. Hero lines and rank moments.
UI & body / Inter
Heading & interface
Inter carries every screen: rosters, billing, the parent app. It stays clean at small sizes, with tabular figures so attendance counts and dollar amounts line up in a column.
Usage
A few rules that keep it consistent
Do
- Give the logo clear space equal to the height of the K.
- Use the ink + orange wordmark on light surfaces.
- Reverse to the monogram on ink or forest backgrounds.
- Keep Speed Orange as the single accent on a screen.
Don't
- Recolor the wordmark or swap the orange for another hue.
- Place the light wordmark on a dark or busy photo.
- Stretch, skew, or add effects to the logo.
- Fill a layout with orange until nothing leads.
Press or partnership questions? hello@quickkicks.app